The Biggest Nutrition Scam Ever — DMP Fitness

This product as a tabletop sweetener. It’s the leading sweetener in the US, selling about $250,000,000 annually just in the US.

“Made from sugar so it tastes like sugar.” That is 100% true. Each 1000 mg packet of “Splenda No Calorie Sweetener” (NCS) contains 950 mg of sugar (dextrose and maltodextrin*). The other 50 mg – 5% – is sucralose or “Splenda Brand Sweetener”, a mostly non-digestible, 0-calorie. artificial sweetener. “Splenda No Calorie Sweetener” is 95% sugar*.

But wait, how can it be a “No Calorie Sweetener” if it’s 95% sugar? It’s actually not zero-calorie. It has 3.36 calories per 1000 mg packet. The FDA allows a product with less than 5 calories per serving to be rounded down and labelled zero calories.

But wait, packets of sugar (sucrose) should then also be labelled zero calorie, right? No, a standard single serving packet of sugar in the US is 2800 mg, which has ~11 calories. If it was a 1000 mg serving like Splenda, it would have 3.86 calories, and could also be labelled zero-calorie.

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Splenda Granulated:

Splenda “No Calorie Sweetener Granulated” (NCSG), which is sold for baking. It is not the same as “Splenda No Calorie Sweetener” sold in packets. Unlike the tabletop packets, NCSG doesn’t contain dextrose, only maltodextrin and sucralose. Their website says “A cup of SPLENDA® Granulated Sweetener has 678 fewer calories than a cup of sugar” A cup of sugar has about ~770 calories, so Splenda is claiming a cup of NCSG has 90–100 calories (though it’s labelled “calories: 0” thanks to the